Ever since I was a little kid, I have been fascinated with how things work, sharing and consuming knowledge. My parents used to be able to keep track of where I was because they would hear me talk.
As I kid I founded more (fake) enterprises than most: A corporation that ventured into retail, golf courses and anything I became interested in.
Fast forward some years, and I ventured into community-building and website building at 10, creating a community for Harry Potter fans. It grew. In 2004, at the age of 12, I started my first real business, XLD Studios, helping others create and build websites.
Today, I am the managing director of boutique digital studio Bernskiold Media which I founded in 2010 and run today with my partner Ann. By creating fantastic digital experiences, using modern technology, and applying deep knowledge, we deliver digital solutions that grow businesses.
True digital transformation can happen only in the crossover between tech and business, creating new, exciting experiences. This is where my main focus lies; helping businesses make meaningful digital transformation that deliver meaningful results.
I love seeing people succeed. It drives everything I do. From sharing my knowledge through speaking and writing, to my businesses. I want to help businesses of all sizes succeed through digital tools, using them in the best way possible.
Never stop learning. I have to admit I am a bit of an academic at heart. I hold a Bachelor’s degree in Economics from the University of Gothenburg, Sweden and the Goethe University in Frankfurt, Germany.
My academic education has given me insights into crucial aspects of the economy, from commercial law to business administration and the economy’s inner workings.
I was previously on the Board of Advisors at the Goethe Unibator at the Goethe University in Frankfurt am Main, helping entrepreneurs navigate their ventures.
In 2015, I wrote my thesis on “Free Movement: The Economic Effects of Net Migration within the European Union“, tackling this timely issue head-on. (I admit, it turned out more timely than we thought at the time)
During my studies, I found my favorite field in economics, behavioral economics, which deals in part with human (irrational) decision making. This, I implement in all my work.
As you see, I’ve got lots on my plate. It’s what keeps me happy to get out of bed every day.
– Erik