Knowledge is power is an old saying. In society, this is completely true. Have you ever met someone who seemed to be in the loop on almost any topic? The level of respect you sense in the air around these people is awesome in the proper sense of the word.
While we all have different interests in learning things, we can all learn from this. Whether you are going to a job interview or pitching a client, you will be better off knowing things about the company or person you are meeting.
Doing your research ahead of time will not only set you apart, but create the impression that you are well-informed and serious. That’s a great image to present, especially given how little time it takes to do some basic research.
So, regardless if you’re the kind of person who loves soaking in information, or not, just doing some basic research will set you apart from the competition. Greatly.
