Nikon Releases its Nikon 1 System—It looks cool!

Nikon V1
Image courtesy of

Cool news from Nikon this morning. They are announcing a brand new (mirrorless) camera lineup, going after Olympus Pen series and the Sony NEX series: The Nikon 1 system.

I have said to customers since the success of the Pen was obvious that it would just be a matter of time before Nikon and Canon followed on, given their status in the camera market. Now we have Nikon and will just have to wait and see what Canon does.

The Nikon V1, the first announced camera has a 1″ type sensor (which works out at 13.2mm x 8.8mm), giving you a 2.7x crop. A kit lens 10-30mm will be a 27-81mm equivalent in 35mm system, to which an adapter will be available (Nikon 1 to Nikon F). While the new mount and crop is necessary, I know that this will just help confuse the market even more, which is sad.

I am looking forward to trying the Nikon V1 out in late October when it shows up. To get the full scope of the new release, read this article at dpreview.