Two Excellent Books in Behavioral Economics

I think I have recommended these two books before when they come out on this very blog, but I’m repeating the recommendation today mainly as a heads up to fellow classmates in my Microeconomics course. Our course focuses heavily on the rational consumer, and I think these two books does a very good job at showing the irrationality of the human and at the same time, giving a good insight to both economics in general and behavioral economics.

The books are both by Dan Ariely and (to be read in order according to me) are titled, Predictably Irrational and The Upside of Irrationality.

Predictably Irrational focuses more on describing the irrationality of humans, learning how it affects our lives while The Upside of Irrationality takes the focus on showing how we can benefit from the irrationality.